Privacy Policy

This privacy policy explains how SMDSOLUTIONS("we", "our", or "us") collects, uses, stores, and protects personal information submitted through our website at smdsolutions.pk, our lead-capture forms, our email channels, and our direct contact channels.

We are an LED display supply, installation, and maintenance company headquartered in Pakistan. This policy is written with the Pakistan Personal Data Protection framework in mind and follows GDPR-aligned practices for visitors and clients in jurisdictions where GDPR applies.

By submitting a quote request, contact form, or any other personal information through our website, you confirm that you have read and accepted this policy.

We collect the following categories of personal data:

• Lead form submissions: name, company, email address, phone number, project city, project use case, approximate screen size, budget range, and any free-text notes you choose to share.
• Email and direct contact: any personal data contained in messages you send to our inbox, attachments, and call recordings where applicable (we will inform you if a call is being recorded).
• Analytics data: pseudonymous usage data such as pages viewed, referring site, approximate location at country / city level, device type, browser, and time on site. This data is aggregated and not linked to your name.
• Technical logs: standard server logs including IP address, request timestamps, and user-agent strings, retained for security and abuse-prevention purposes.
• Project records: if we proceed to a quotation or contract, we retain standard project documentation including site address, technical specifications, invoices, and correspondence.

We do not knowingly collect special categories of data (health, biometric, religious, political opinions) and ask that you do not include such data in your messages.

We process your personal data for the following purposes:

• To respond to your enquiry, prepare a quotation, and deliver requested services.
• To manage ongoing projects, including site surveys, installations, calibration, and maintenance.
• To send transactional updates relating to a specific project (delivery dates, technician schedules, completion notifications).
• To improve our website and services through aggregated, pseudonymous analytics.
• To comply with legal, tax, accounting, and regulatory obligations under Pakistani law.
• To prevent fraud, protect our website from abuse, and enforce our terms of service.

We do not sell your personal data. We do not use it for unrelated marketing without a separate, opt-in consent.

Our website may use the following categories of cookies and similar technologies:

• Strictly necessary: cookies required for the website to function (session management, security tokens). These cannot be disabled.
• Analytics: cookies and identifiers used by privacy-respecting analytics tools to understand aggregated site usage. These can be refused without breaking site functionality.
• Preference: cookies that remember non-sensitive preferences such as language or display options.

You can refuse, block, or delete cookies through your browser settings at any time. Some functionality may degrade if strictly necessary cookies are blocked.

We share personal data only where it is strictly necessary to deliver our services or comply with legal obligations. The categories of third parties we may share data with include:

• Hosting providers: cloud-infrastructure providers that host our website and backend systems.
• Email providers: transactional email services that handle outbound communication relating to your enquiries and projects.
• Analytics providers: privacy-respecting analytics services that help us understand aggregated site usage.
• Logistics & install partners: shipping companies, customs brokers, and installation sub-contractors involved in delivering your specific project.
• Professional advisors: legal, accounting, and audit advisors operating under standard professional confidentiality.
• Government authorities: where disclosure is required under Pakistani law, court order, or regulatory request.

We do not sell, rent, or trade personal data to third parties for their independent marketing purposes.

Subject to applicable law (Pakistan Personal Data Protection framework, and GDPR where applicable), you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or outdated data.
• Request deletion of your personal data, subject to overriding legal obligations (for example, mandatory tax record retention).
• Request restriction of processing in defined circumstances.
• Object to processing for direct marketing or based on legitimate interests.
• Request a copy of your data in a portable, machine-readable format.
• Withdraw consent where processing is based on consent — without affecting the lawfulness of prior processing.
• Lodge a complaint with the relevant data-protection authority in your jurisdiction.

To exercise any of these rights, contact us using the details in section 8. We aim to respond to verified requests within thirty (30) days.

We retain personal data only for as long as is necessary for the purposes set out in this policy:

• Lead enquiries that do not progress to quotation: typically up to twenty-four (24) months from last contact, after which the record is deleted or anonymised.
• Active and recent project records: retained for the duration of the warranty period plus the statutory retention period required under Pakistani tax and contract law (typically a minimum of six years).
• Analytics data: retained in aggregated, pseudonymous form for up to twenty-six (26) months.
• Server logs: retained for up to ninety (90) days unless required for longer for security investigation purposes.

For any privacy-related question, request, or complaint — including subject-access requests, deletion requests, or questions about this policy — please contact us at:

• Email: [email protected]
• Website contact form: /contact

If you are unsatisfied with our response, you have the right to escalate the matter to the relevant data-protection authority in your jurisdiction.

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal obligations. Material changes will be flagged at the top of this page and, where reasonable, notified to active clients by email. The "last updated" date at the top of this page reflects the most recent revision.