A large-format atrium SMD video wall anchoring the centre of Dolmen Mall.
P2.5 indoor SMD video wall installed in the Dolmen Mall atrium for landlord brand content, tenant campaign promotions, and seasonal feature programming. Calibrated against atrium daylight wash, installed under live mall trading windows by SMDSOLUTIONS.
- Client
- Dolmen Mall
- Industry
- Retail
- City
- Karachi
- Year
- 2024
- Screen size
- P2.5 indoor SMD
Dolmen Mall wanted an atrium video wall capable of running landlord brand content, tenant campaign rotations, and seasonal feature programming — all at scale, all visible from multiple floor levels. SMDSOLUTIONS specified P2.5 indoor SMD, installed under live mall trading conditions across night-only work windows, calibrated brightness against the atrium skylight wash, and integrated the wall with the mall content-management workflow.
What the client needed.
- Atrium daylight wash: the central atrium pulls hard daylight through the skylight. Standard 600-nit indoor walls look flat under that brightness.
- Live mall trading: install windows were night-only, with hard cut-off times before the mall reopened for trade in the morning.
- Multi-floor visibility: viewers see the wall from ground floor, mezzanine, and upper-floor balconies. Content has to read correctly across that range of viewing angles and distances.
- Content workflow: landlord, tenant, and seasonal-programming teams all need scheduled access without stepping on each other.
- Acoustic and brightness comfort: a wall this size in a public atrium cannot make customers uncomfortable through brightness or fan noise.
What we delivered.
- P2.5 indoor SMD chosen for its sweet-spot between density at ground-floor close-range viewing and economic per-square-foot cost at large area.
- 1,200 nit module bin selected and operated at 900 nits calibrated brightness — handles the atrium daylight wash without colour shift or premature ageing.
- Modular cabinet design installed across nine consecutive night windows with hard reset to clean trading-floor every morning.
- Wide viewing-angle calibration (160°/160°) so content reads correctly from ground floor and upper-floor balcony alike.
- Cloud CMS with role-based publishing — landlord brand team, tenant operations, and seasonal programming each have their own permission scope and content folders.
- Acoustic-rated fan curve and brightness-management automation keep the wall comfortable for shoppers throughout mall opening hours.
As built — the actual numbers.
From bare wall to live screen.
Image references for this project. Selected captures available on request — we don't publish high-resolution photography of client sites without explicit permission.
How the project actually ran.
Atrium survey & spec
Atrium dimensions, skylight wash, viewing-angle envelope, structural mounting points, and content workflow surveyed.
Engineering sign-off
Structural calculation for the atrium mount, power and signal routing, HVAC review for heat dissipation, and content workflow approved with the mall operations team.
Pre-stage
Cabinets, processor, and structural mount fabricated and pre-tested at the SMDSOLUTIONS facility before the first night move.
Night-window install
Nine consecutive nights of installation work with hard cut-off before morning trading. Daily clean-up to floor-ready condition each morning.
Calibration
Brightness and viewing-angle calibration sweep performed after the full wall was mounted, against actual atrium skylight conditions at multiple times of day.
CMS onboarding
Landlord, tenant, and seasonal-programming teams trained on the cloud CMS with their respective permission scopes.
What changed after go-live.
Outcomes are stated as the client described them — we don't fabricate metrics, and we don't publish numbers a client hasn't signed off.
Atrium wall reads correctly from ground floor and upper-floor balcony alike across the full atrium width.
Calibrated brightness holds against atrium skylight wash without colour shift or visible drift.
Install completed inside nine consecutive night windows with zero trading-floor disruption — mall opened normally every morning of the install schedule.
Cloud CMS lets landlord, tenant, and seasonal-programming teams operate concurrently without scheduling collisions.
Acoustic-rated fan curve keeps the wall imperceptible to shoppers — no customer comfort complaints in 12 months of operation.
Services used on this project.
We work across Pakistan.
Specific questions answered for this project.
- Standard indoor SMD walls run at 600 to 800 nits brightness. Daylight pouring through an atrium skylight at midday can exceed that, washing out the content and making colours look pale and low-contrast. The solution is to pick a higher-brightness module bin (1,000 to 1,500 nits) and operate it at a calibrated brightness that beats the daylight wash. That is what we did at Dolmen Mall — 1,200 nit peak modules calibrated to 900 nit operating brightness.
Want a project like this for your retail site in Karachi?
Send us your use case, location, and rough screen size — we'll come back with a realistic specification and budget range within one working day.