A 6 × 3 m P2.5 anchor wall that pulled foot traffic deeper into the mall.
Front-of-store LED video wall for a national retail chain at a Karachi mall. Specified for close viewing distance, calibrated to the daylight wash from the atrium skylight, and connected to the brand’s in-house content rotation.
- Client
- National Retail Chain
- Industry
- Retail
- City
- Karachi
- Year
- 2024
- Screen size
- 6 m × 3 m (≈ 18 sqm)
A national retail chain wanted a statement entrance for its newest Karachi flagship — visible from the main mall thoroughfare and capable of running broadcast-quality brand films, product reveals, and live campaigns without looking washed-out under the atrium skylight. SMDSOLUTIONS specified, supplied, installed, and calibrated a P2.5 indoor LED video wall on the storefront facade and integrated it with the chain’s content-management workflow.
What the client needed.
- Existing LCD video-wall array had visible bezels that broke up brand films at close viewing distance.
- Atrium skylight pushed mid-day ambient brightness above what a typical 600-nit indoor wall could handle without looking flat.
- Storefront depth was shallow — any solution needed to mount inside a 90 mm cavity without intruding on the customer flow line.
- Content team needed to push campaigns from head office without on-site IT involvement for every refresh.
What we delivered.
- P2.5 indoor SMD video wall, 6 m × 3 m, 18 sqm of live image area with seamless cabinet-to-cabinet alignment.
- 900-nit module bin selected and re-calibrated to 750 nits operating brightness to handle the skylight wash without shortening lifespan.
- Slim 75 mm front-maintenance cabinets — fits inside the existing storefront cavity with room for ventilation.
- Novastar processor and a managed content-feed running over the chain’s VPN; head-office team pushes playlists directly.
- Hand-over training for the in-store visual-merchandising team on day-to-day operation and basic fault checks.
As built — the actual numbers.
From bare wall to live screen.
Image references for this project. Selected captures available on request — we don't publish high-resolution photography of client sites without explicit permission.
How the project actually ran.
Site survey & spec
Viewing distances, ambient light, structural cavity, and content-feed network surveyed. P2.5 specified after a same-pitch reference visit.
Engineering sign-off
Power, structural, content-feed, and HVAC plans agreed with the mall facilities team and the retail chain’s store-development office.
Supply & staging
18 cabinets, 288 modules, controllers, and structure pre-tested at our facility before the night-time site move.
Mount, wire & calibrate
4-day install during night windows to keep the mall trading. Calibration sweep finished day 5 ahead of opening.
Hand-over & support
VM team trained on day-to-day; ongoing 24-hour SLA in place with on-site spare modules.
What changed after go-live.
Outcomes are stated as the client described them — we don't fabricate metrics, and we don't publish numbers a client hasn't signed off.
Storefront pull-in measurably improved versus the previous LCD array — anecdotal feedback from the chain’s VM team cited dwell-time and stop-rate gains.
Zero unplanned downtime over the first 14 months of operation.
Content rotation handled fully by head office — zero on-site IT escalations for content updates.
Calibration drift after 12 months held within ±3% on white balance, well inside the chain’s visual-standards tolerance.
The install was tight and on-spec. Trading hours were never disrupted and the wall has held its calibration through the first year.
Services used on this project.
Specific questions answered for this project.
- Around 4 days on-site for mounting and wiring, plus a 5th day for calibration and uniformity correction. We worked night windows to keep the mall trading during the day.
Want a project like this for your retail site in Karachi?
Send us your use case, location, and rough screen size — we'll come back with a realistic specification and budget range within one working day.