A curved SMD column and circular ceiling disc that turned the centre of the Sapphire flagship into a living artwork.
Flexible P1.8 indoor SMD wrapping a full-height cylindrical column at the centre of the Sapphire flagship cashier hub, paired with a curved circular SMD canopy mounted in the ceiling. Two synchronised surfaces playing one continuous floral / lily-pond brand film. Supplied, installed, and calibrated by SMDSOLUTIONS.
- Client
- Sapphire
- Industry
- Retail
- City
- Lahore
- Year
- 2025
- Screen size
- P1.8 flexible indoor SMD
Sapphire wanted the central cashier island of its flagship Lahore store to feel like the visual anchor of the room — something that pulled customers in from anywhere on the floor and held their attention while queues moved. SMDSOLUTIONS specified, supplied, installed, and calibrated a two-surface SMD installation: a 360° curved cylindrical column wrapped in flexible P1.8 indoor modules, and a circular curved-edge SMD disc mounted directly above it on the ceiling. Both surfaces are colour-matched and content-synchronised, so the artwork flows from the disc down onto the column as a single visual.
What the client needed.
- Central island had to read as a brand artwork from anywhere on the retail floor — including from the entrance roughly 20 m away and the unstitched / women’s sections at close range.
- Curved 360° column geometry meant rigid LED cabinets would leave visible seam steps. Standard flat-pack indoor cabinets were not an option.
- Ceiling structure could only carry a constrained load — the circular ceiling disc had to land within a fixed weight envelope while still using fine-pitch modules at a viewing distance of 4 to 6 m.
- Content had to flow continuously across the disc and the column as a single canvas, not two screens with a visible seam.
- Surfaces sit directly above a working cashier line — heat, fan noise, and service access had to stay inside retail-tolerance limits during trading hours.
What we delivered.
- Flexible P1.8 indoor SMD modules wrapping the full 360° of the central column with sub-millimetre seam alignment — no visible cabinet steps anywhere on the cylinder.
- Circular curved-edge SMD ceiling disc built as a custom-cabinet ring driven from the same processor, mapped as the upper portion of a single content canvas with the column.
- Single Novastar processor stack pixel-mapped across both surfaces, so brand content authored as one file plays continuously from the ceiling disc down onto the column.
- Operating brightness held at 600 nits to keep colour accurate against the cream architectural finish and to manage heat dissipation directly above the cashier line.
- Fan-curve tuned for retail acoustic envelope — service access through rear hatches on the column and removable ceiling-tile sections for the disc.
- Floral / lily-pond launch content colour-matched on-site against the store’s lighting design so the artwork sits with the architectural palette, not against it.
As built — the actual numbers.
From bare wall to live screen.
Image references for this project. Selected captures available on request — we don't publish high-resolution photography of client sites without explicit permission.
How the project actually ran.
Site survey & creative alignment
Surveyed the central island geometry, ceiling load envelope, lighting design, and the creative team’s reference content. Agreed P1.8 flexible for the column and a custom curved-edge disc for the ceiling.
Engineering sign-off
Structural calculation for the ceiling disc load, column wrap support structure, power and signal routing, and processor pixel-map plan signed off with the store-development team.
Supply & pre-stage
Flexible modules, custom curved-edge cabinets for the disc, and processor stack assembled and tested at the SMDSOLUTIONS facility before the night-time site move.
Install — column then disc
11-day on-site install during after-hours and closed-store windows. Column wrap completed first, ceiling disc mounted, then both wired into the shared processor.
Calibration & content colour-match
2-day calibration sweep across both surfaces, then on-site colour-match of the floral brand content to the architectural cream finish with the creative team present.
Hand-over & support
Store team trained on content scheduling and basic fault triage. On-site spare modules stocked. Service-access plan documented for both surfaces.
What changed after go-live.
Outcomes are stated as the client described them — we don't fabricate metrics, and we don't publish numbers a client hasn't signed off.
Central island reads as one continuous brand artwork from any sightline on the retail floor — column and ceiling disc never feel like two separate screens.
Flexible P1.8 wrap delivered the 360° cylinder with no visible cabinet steps — the seam discipline is the headline result for this build.
Operating brightness held at 600 nits keeps colour accurate against the architectural cream finish and keeps surface temperature inside retail-acceptable range above the cashier line.
Single content canvas across two surfaces means Sapphire’s creative team authors one file per campaign — no double-export workflow, no synchronisation drift between surfaces.
Hand-over included on-site spare modules and a documented service-access plan so a single failed module can be swapped in under 15 minutes without closing the cashier line.
Services used on this project.
We work across Pakistan.
Specific questions answered for this project.
- A 360° cylindrical column needs the LED surface to follow the curve continuously — standard rigid cabinets would leave visible seam steps at every facet. Flexible P1.8 modules conform to the curve and align edge-to-edge with sub-millimetre tolerance, so the finished surface reads as one continuous cylinder rather than a multi-faceted column.
Want a project like this for your retail site in Lahore?
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