Outdoor SMD billboards delivering Coca-Cola brand campaigns at city-scale.
P10 outdoor SMD billboards installed on prime arterial sites in Lahore, Karachi, and Islamabad for Coca-Cola seasonal brand-activation campaigns. Daytime-readable brightness, content-rotation scheduling, and on-site civil and structural scope all delivered turnkey by SMDSOLUTIONS.
- Client
- Coca-Cola
- Industry
- Retail
- City
- Lahore
- Year
- 2024
- Screen size
- P10 outdoor SMD
Coca-Cola needed outdoor LED billboard inventory on prime arterial sites for seasonal brand campaigns — daytime-readable from highway distance, content-scheduled centrally, and structurally and civically signed off on each site. SMDSOLUTIONS specified P10 outdoor SMD, executed the civil and structural scope, installed the cabinets, calibrated brightness against the local sun angle, and connected each site to a centrally-managed content schedule.
What the client needed.
- Daytime visibility at highway distance: pure brightness numbers are not enough — viewing angle, contrast against the sky, and dust attenuation all matter on Pakistani arterials.
- Site permitting: outdoor billboard NOCs in Lahore (PHA), Karachi (KMC), and Islamabad (MCI/CDA) each follow different timelines and structural review processes.
- Civil and structural work: roadside sites often need new foundations, structural pole, signal cable, and dedicated power feed before any LED can mount.
- Brand-content workflow: Coca-Cola creative team needed remote scheduling capability for seasonal-campaign rotation across multiple cities without on-site IT involvement.
- Weather and dust: monsoon ingress, summer dust, and winter smog all attack outdoor cabinets year-round.
What we delivered.
- P10 outdoor SMD modules selected for arterial viewing distances of 20 to 60 m. 7,500 nit peak brightness with active brightness management for time-of-day adjustment.
- Per-city permitting handled end-to-end: site survey, structural drawings, traffic-safety review, NOC submission, and approval coordination for each city.
- Civil and structural scope delivered turnkey: foundation, pole, signal cabling, dedicated power feed, and grounding all completed before LED arrival on site.
- Centralised cloud content management — Coca-Cola creative team uploads campaigns once and pushes to all configured city sites simultaneously.
- IP65 sealed cabinets with quarterly preventive maintenance schedule — front-face wash, ventilation cleaning, brightness recalibration each visit.
- On-site spare modules held at each city base for rapid swap-out — mean-time-to-repair measured in hours, not days.
As built — the actual numbers.
From bare wall to live screen.
Image references for this project. Selected captures available on request — we don't publish high-resolution photography of client sites without explicit permission.
How the project actually ran.
Brief & site shortlist
Worked with Coca-Cola brand and OOH teams to shortlist prime arterial sites with the right traffic profile in each city.
Permitting per city
Site survey, structural drawings, traffic-safety review, and NOC submissions handled per city authority (PHA, KMC, MCI, CDA).
Civil & structural
Foundation, steel pole, grounding, signal cable, and dedicated power feed completed on each site before LED arrival.
LED install & calibration
Cabinets hoisted and mounted; direct-sun brightness calibration completed against local sun angle.
CMS onboarding
Coca-Cola creative team trained on the cloud content management platform with synchronised multi-city push capability.
Long-term maintenance
Quarterly preventive maintenance schedule and SLA cover started immediately after handover.
What changed after go-live.
Outcomes are stated as the client described them — we don't fabricate metrics, and we don't publish numbers a client hasn't signed off.
Campaign content readable from highway distance throughout the day with calibrated brightness against the local sun angle in each city.
Per-city permitting (PHA / KMC / MCI / CDA) completed end-to-end with SMDSOLUTIONS holding the permit-application coordination role.
Creative-team campaign push reaches every configured city site within minutes from one cloud dashboard — no on-site IT involvement for content updates.
Quarterly preventive maintenance keeps brightness uniform across the campaign lifespan — billboards do not look "faded" by the end of a season.
On-site spare module stock means single-module failures swap in hours, not days. No campaign visibility lost to logistics.
Services used on this project.
We work across Pakistan.
Specific questions answered for this project.
- Closest realistic viewing distance for arterial billboards is around 20 to 60 m. P10 outdoor SMD resolves brand artwork, copy, and product imagery cleanly at that range. Finer pitches like P6 or P8 cost meaningfully more per square foot and the additional density does not pay back at billboard viewing distances. P10 is the rational arterial-billboard default.
Want a project like this for your retail site in Lahore?
Send us your use case, location, and rough screen size — we'll come back with a realistic specification and budget range within one working day.