A 12 × 6 m P10 highway billboard built to read at 80 km/h.
Outdoor LED billboard for a national out-of-home media operator on a Peshawar arterial highway. Specified at P10 for long-distance vehicle viewing, IP65-sealed against monsoon and dust, and tied into the operator’s central campaign-scheduling system for remote programming.
- Client
- Out-of-Home Media Operator
- Industry
- Transportation
- City
- Peshawar
- Year
- 2022
- Screen size
- 12 m × 6 m (72 sqm)
A national out-of-home media operator commissioned a new highway billboard on a busy Peshawar arterial route. Existing static vinyl billboards on the same stretch were charging premium rates for static, single-advertiser placements. SMDSOLUTIONS delivered a 12 × 6 m P10 outdoor LED billboard that lets the operator rotate up to 8 advertisers per minute on the same physical site, fully sealed for KP weather and remote-managed from the operator’s ops centre.
What the client needed.
- Site is exposed to full Peshawar summer heat, monsoon downpours, and seasonal dust storms.
- Vehicle viewing distance starts around 250 m at 80 km/h closing speed — too far for finer-pitch outdoor LED to make economic sense.
- Civil structure had to clear the new arterial-road setback regulation while keeping line-of-sight from the south-bound carriageway.
- Operator manages billboards in three cities and needs a single ops dashboard — no per-site IT, no truck rolls for content changes.
What we delivered.
- P10 outdoor SMD billboard, 12 m × 6 m, 72 sqm of live image area with 8,500-nit modules for clear daylight readability.
- IP65 front and IP54 rear sealed cabinets with internal heaters for KP winter mornings and active rear ventilation for summer.
- New civil pylon engineered to the updated setback rule with a stamped structural drawing.
- 4G-bonded remote management — the operator schedules campaigns from their central ops centre and we get the same dashboard view for diagnostics.
- Quarterly preventive-maintenance contract covering seal inspection, fan filter swap, and brightness calibration.
As built — the actual numbers.
From bare wall to live screen.
Image references for this project. Selected captures available on request — we don't publish high-resolution photography of client sites without explicit permission.
How the project actually ran.
Civil & permit phase
Site survey, setback compliance, structural design, and local-authority permit handled before any LED hardware was procured.
Foundation & pylon
Foundation poured, pylon erected, structural sign-off obtained.
Cabinet supply & install
36 outdoor cabinets supplied, mounted on the pylon frame, wired, and seal-checked.
Remote-management commissioning
4G bridge configured to the operator’s ops centre. Test campaigns run end-to-end before go-live.
Hand-over & PM contract
Operator team trained on the dashboard. Quarterly preventive-maintenance contract signed and first PM scheduled.
What changed after go-live.
Outcomes are stated as the client described them — we don't fabricate metrics, and we don't publish numbers a client hasn't signed off.
Operator rotates up to 8 advertisers in a minute on a site that previously sold one static placement.
No weather-related downtime through the first two monsoon seasons.
Remote scheduling means content changes happen in minutes from the ops centre — no truck rolls for routine swaps.
Quarterly maintenance has kept brightness drift inside the operator’s campaign-quality threshold.
The remote bridge is what makes this site profitable. We schedule campaigns from one screen and never have to drive out for a routine change.
Services used on this project.
Specific questions answered for this project.
- Vehicle viewing starts at around 250 m at 80 km/h. P10 resolves campaign messaging cleanly at that range; finer outdoor pitches like P6 or P8 add cost without delivering visible improvement at highway speed.
Want a project like this for your transportation site in Peshawar?
Send us your use case, location, and rough screen size — we'll come back with a realistic specification and budget range within one working day.