P10 SMD Screen — the Pakistani roadside billboard standard.
P10 is the most-deployed outdoor LED pitch in Pakistan. Roadside and highway billboards, large façades, and industrial signage — read at distance, designed for daylight, built for monsoon.
P10 is an outdoor LED screen with 10 mm between pixels — about 10,000 pixels per square metre. It is the most-deployed outdoor LED pitch in Pakistan because of its balance of cost, brightness, and durability for typical roadside billboards. P10 ships at 7,500–10,000 nits, costs significantly less per square foot than tighter pitches, and reads cleanly from 15–40 m — the typical distance for highway and arterial-road billboards.
P10 at a glance.
Indicative tier-1 module specifications. Exact figures depend on cabinet brand and configuration — confirmed at quote stage.
- Pixel pitch10 mm
- Pixel density~10,000 px/m²
- Brightness7,500 – 10,000 nits
- Refresh rate1,920 Hz typical
- Scan mode1/2 scan or static
- Viewing angle140° / 120°
- IP ratingIP65 front / IP54 rear
- Cabinet depth160 – 200 mm
- Operating temp–20 °C to +60 °C
- Service life~80,000 hrs
- MaintenanceRear access typical
Where P10 earns its place.
Pixel pitch is set by the closest viewer. Roughly 10× the pitch in millimetres gives the minimum comfortable distance — P10 sits in this zone.
- Minimum
15 m
Closer than this and pixel structure becomes obvious.
- Sweet spot
22 m
Where P10 delivers the best clarity-to-cost ratio.
- Maximum
45 m
Beyond this, finer pixel density goes to waste.
Outdoor only.
P10 cabinets are weather-rated outdoor units — IP65 front, IP54 rear. Engineered for monsoon, dust, and direct sunlight; not designed for indoor air-conditioned environments where the higher brightness becomes uncomfortable.
PKR 14,000 – 28,000
Per square foot, supply only — before structure, controller, installation, and calibration.
- Lower band: standard tier-1 cabinets, mainstream brands, typical project size.
- Upper band: premium cabinets, broadcast-grade processors, curve-capable builds, complex installs.
Indicative only — site survey required for a firm quote. Actual price is set by total area, brand, cabinet type, processor, structure, and installation complexity.
Where P10 earns its keep.
Roadside billboards
Standard roadside outdoor billboards on city arteries and inter-city highways.
Highway & motorway billboards
High-speed billboards along motorways read at 80–120 km/h with multi-second dwell.
Large outdoor advertising walls
Big-format DOOH inventory in commercial districts and along approach roads.
Industrial signage
Factory façades, industrial estate gateway signs, and warehouse-district brand walls.
Sports stadium exteriors
Outdoor scoreboards, gate-area screens, and stadium concourse advertising.
Petrol-station forecourt billboards
Forecourt and approach-road LED for fuel-station chains and commercial-fleet operators.
What P10 does well.
- Most cost-effective pitch for outdoor billboards in the 30–150 sqm range.
- Very high brightness ceiling — built for direct Pakistani summer daylight.
- Mature manufacturing — wide tier-1 stock and competitive sourcing.
- Cabinet construction is robust — long thermal cycles handled well in real-world conditions.
- Excellent long-distance readability of large headlines, logos, and brand marks.
Honest trade-offs.
- Pixel structure clearly visible inside 15 m — content must be designed for distance.
- Very small fonts and detailed graphics will not read — keep on-screen text minimal and bold.
- Refresh rate is generally below broadcast threshold — not for camera framing.
- Cabinet weight requires engineered structural mounting on every façade install.
P10 is the dominant Pakistani roadside-billboard pitch. Sits between P8 (more detail, smaller average wall) and P12 (less detail, even bigger highway wall). Step up to P8 / P6 if your wall is below 30 sqm or viewers come within 12 m. Step down to P12 / P16 only on very large highway walls where minimum viewing distance is 25 m+.
Built at scale.
Common screen sizes shipped at P10. Walls outside this range are routine — we will confirm cabinet count and structure at quote stage.
Industries that pick P10.
Roadside billboards
Highway & motorway billboards
Outdoor advertising walls
Industrial signage
Sports stadium exteriors
Forecourt billboards
P10 questions, answered straight.
- It hits the right balance for the most common outdoor LED brief in Pakistan: roadside billboards, viewers at 15 m+, full daylight, and a budget that needs to make sense per square foot. Per-square-foot cost is significantly lower than P6 / P8, brightness is ample for summer sun, and the cabinets are widely stocked across major distributors.
Compare nearby pitches before deciding.
Get an honest quote for your P10 project.
Send the use case, location, and rough screen size. We will come back with a realistic per-square-foot range, an honest pitch recommendation, and a clear next step within one working day.
Indicative pricing on this page is supply-only PKR per sqft and excludes structure, controller, installation, and calibration. Site survey required for a firm quote.