P16 SMD Screen — super-billboard pitch for motorway-scale walls.
P16 is the super-billboard pitch — motorway-scale walls, very-long-distance façades, and industrial-park gateway signage where viewers are 25 m+ away and the wall is the landmark.
P16 is an outdoor LED screen with 16 mm between pixels — about 3,906 pixels per square metre. It is built for super-billboards, motorway-scale walls, and very-long-distance façades where viewers are 25 m+ away. P16 typically ships at 8,000–10,000 nits and is the pitch of choice when total area is 200+ sqm and per-square-foot cost is the dominant constraint.
P16 at a glance.
Indicative tier-1 module specifications. Exact figures depend on cabinet brand and configuration — confirmed at quote stage.
- Pixel pitch16 mm
- Pixel density~3,906 px/m²
- Brightness8,000 – 10,000 nits
- Refresh rate1,200 – 1,920 Hz
- Scan modeStatic drive
- Viewing angle140° / 120°
- IP ratingIP65 front / IP54 rear
- Cabinet depth200 – 240 mm
- Operating temp–20 °C to +60 °C
- Service life~80,000 hrs
- MaintenanceRear access
Where P16 earns its place.
Pixel pitch is set by the closest viewer. Roughly 10× the pitch in millimetres gives the minimum comfortable distance — P16 sits in this zone.
- Minimum
25 m
Closer than this and pixel structure becomes obvious.
- Sweet spot
38 m
Where P16 delivers the best clarity-to-cost ratio.
- Maximum
70 m
Beyond this, finer pixel density goes to waste.
Outdoor only.
P16 cabinets are weather-rated outdoor units — IP65 front, IP54 rear. Engineered for monsoon, dust, and direct sunlight; not designed for indoor air-conditioned environments where the higher brightness becomes uncomfortable.
PKR 8,500 – 17,000
Per square foot, supply only — before structure, controller, installation, and calibration.
- Lower band: standard tier-1 cabinets, mainstream brands, typical project size.
- Upper band: premium cabinets, broadcast-grade processors, curve-capable builds, complex installs.
Indicative only — site survey required for a firm quote. Actual price is set by total area, brand, cabinet type, processor, structure, and installation complexity.
Where P16 earns its keep.
Super-billboards
Motorway and ring-road super-billboards seen from 30–60 m by passing traffic at speed.
Motorway-scale façades
Multi-storey façade builds visible from approach roads and motorway flyovers.
Industrial-park gateway signage
Major industrial-park entrances and corporate-gateway brand walls — bigger than building-mounted signage allows.
Sports-venue exteriors
Outdoor stadium-exterior screens at scale where the wall itself is part of the venue identity.
Long-approach airport signage
Airport-perimeter and approach-road brand walls visible from far up the runway road.
Mega-event venue signage
Outdoor mega-event venue signage and approach-road branding for major sporting and cultural events.
What P16 does well.
- Very low per-square-foot cost — makes 200+ sqm outdoor walls economically viable.
- High brightness ceiling — copes with direct unshaded sun on motorway-scale builds.
- Static drive electronics — fewer failure modes, easier maintenance, longer reliable service.
- Robust cabinet construction handles major thermal cycling on landmark builds.
- Long-distance readability of large brand marks and headlines is excellent at this pitch.
Honest trade-offs.
- Pixel structure is obvious inside 25 m — only large headlines and brand marks read.
- No detail at all — content design must be radically simplified for this pitch.
- Refresh rate is well below broadcast — never appropriate for camera framing.
- Cabinet weight is heavy — major structural engineering review is mandatory on every install.
P16 sits between P12 (more detail, slightly smaller walls) and P20 (less detail, motorway-scale only). Choose P12 when wall area is under 200 sqm or viewers approach within 22 m. Choose P20 / P25 only when the wall is genuinely on a motorway with minimum viewing 35 m+ and content is purely headline.
Built at scale.
Common screen sizes shipped at P16. Walls outside this range are routine — we will confirm cabinet count and structure at quote stage.
Industries that pick P16.
Super-billboards
Motorway-scale façades
Industrial-park gateway signage
Sports-venue exteriors
Long-approach airport signage
Mega-event venue signage
P16 questions, answered straight.
- When the wall is very large (typically 200+ sqm), minimum viewing distance is 30 m+, and the brief is essentially "make this the landmark of the route." Per-square-foot cost at P16 is dramatically lower than tighter outdoor pitches, which is what makes mega-format builds viable.
Compare nearby pitches before deciding.
Get an honest quote for your P16 project.
Send the use case, location, and rough screen size. We will come back with a realistic per-square-foot range, an honest pitch recommendation, and a clear next step within one working day.
Indicative pricing on this page is supply-only PKR per sqft and excludes structure, controller, installation, and calibration. Site survey required for a firm quote.