P12 SMD Screen — large-format pitch for very big highway billboards.
P12 is the large-format outdoor pitch for very big highway billboards, super-large façades, and industrial-scale advertising where viewers are 18 m+ away and total area is the cost driver.
P12 is an outdoor LED screen with 12 mm between pixels — about 6,944 pixels per square metre. It is built for very large highway billboards, super-large façades, and industrial-scale outdoor advertising where viewers are 18 m+ away and total area drives the budget. P12 typically ships at 8,000–10,000 nits and costs significantly less per square foot than P10 — making 100+ sqm walls economically viable.
P12 at a glance.
Indicative tier-1 module specifications. Exact figures depend on cabinet brand and configuration — confirmed at quote stage.
- Pixel pitch12 mm
- Pixel density~6,944 px/m²
- Brightness8,000 – 10,000 nits
- Refresh rate1,920 Hz typical
- Scan modeStatic drive
- Viewing angle140° / 120°
- IP ratingIP65 front / IP54 rear
- Cabinet depth180 – 220 mm
- Operating temp–20 °C to +60 °C
- Service life~80,000 hrs
- MaintenanceRear access
Where P12 earns its place.
Pixel pitch is set by the closest viewer. Roughly 10× the pitch in millimetres gives the minimum comfortable distance — P12 sits in this zone.
- Minimum
18 m
Closer than this and pixel structure becomes obvious.
- Sweet spot
28 m
Where P12 delivers the best clarity-to-cost ratio.
- Maximum
55 m
Beyond this, finer pixel density goes to waste.
Outdoor only.
P12 cabinets are weather-rated outdoor units — IP65 front, IP54 rear. Engineered for monsoon, dust, and direct sunlight; not designed for indoor air-conditioned environments where the higher brightness becomes uncomfortable.
PKR 11,000 – 22,000
Per square foot, supply only — before structure, controller, installation, and calibration.
- Lower band: standard tier-1 cabinets, mainstream brands, typical project size.
- Upper band: premium cabinets, broadcast-grade processors, curve-capable builds, complex installs.
Indicative only — site survey required for a firm quote. Actual price is set by total area, brand, cabinet type, processor, structure, and installation complexity.
Where P12 earns its keep.
Very large highway billboards
Super-billboards on major motorways and ring roads — 100+ sqm walls read at 25–50 m by passing traffic.
Super-large building façades
Multi-storey façade builds on landmark towers, big-box retail, and corporate campuses.
Industrial-scale advertising
Industrial-zone gateway signage, factory façades, and approach-road brand walls.
Stadium-scale outdoor screens
Outdoor stadium exteriors and approach-road game-day screens.
Large outdoor event venues
Permanent outdoor venue screens for cricket grounds, polo fields, and festival sites.
Major intersection mega-billboards
Landmark mega-billboards at major intersections where the wall itself is the point of interest.
What P12 does well.
- Very low per-square-foot cost — makes 100+ sqm outdoor walls budget-feasible.
- High brightness ceiling — built for direct unshaded sun on south-facing positions.
- Static drive simplifies cabinet electronics and improves reliability over long duty cycles.
- Excellent thermal envelope — handles long Pakistani summers without throttling.
- Long-distance readability of headline content is excellent at this pitch.
Honest trade-offs.
- Pixel structure clearly visible inside 18 m — not appropriate for any close-range viewing.
- No detail — only large fonts, simple graphics, and bold brand marks read cleanly.
- Refresh rate is below broadcast threshold — not for camera framing or live event use.
- Cabinet weight is significant — engineered structural mounting and load review are mandatory.
P12 is the rational pick for very large outdoor walls where total area drives the budget. Sits between P10 (more detail, smaller walls) and P16 / P20 (less detail, motorway-scale walls). Choose P10 when content has more detail or viewers approach inside 18 m. Choose P16 / P20 when the wall is bigger than 200 sqm and minimum viewing distance is 30 m+.
Built at scale.
Common screen sizes shipped at P12. Walls outside this range are routine — we will confirm cabinet count and structure at quote stage.
Industries that pick P12.
Very large highway billboards
Super-large building façades
Industrial-scale advertising
Stadium-scale outdoor screens
Large outdoor event venues
Major intersection mega-billboards
P12 questions, answered straight.
- On very large outdoor walls (typically 80+ sqm) where minimum viewing distance is 20 m+ and the brief is "biggest possible footprint within budget." Per-square-foot cost is meaningfully lower than P10, and from 25 m the visual difference is essentially imperceptible.
Compare nearby pitches before deciding.
Get an honest quote for your P12 project.
Send the use case, location, and rough screen size. We will come back with a realistic per-square-foot range, an honest pitch recommendation, and a clear next step within one working day.
Indicative pricing on this page is supply-only PKR per sqft and excludes structure, controller, installation, and calibration. Site survey required for a firm quote.