P20 SMD Screen — motorway mega-billboard pitch.
P20 is for motorway mega-billboards and landmark approach-road walls — very large total area, very long viewing distance, very low per-square-foot cost.
P20 is an outdoor LED screen with 20 mm between pixels — about 2,500 pixels per square metre. It is built for motorway mega-billboards and landmark approach-road walls where viewers are 35 m+ away and total area is the dominant cost driver. P20 ships at 8,000–10,000 nits, uses static-drive electronics for high reliability, and is the rational pick when the wall is larger than 300 sqm and content is purely headline.
P20 at a glance.
Indicative tier-1 module specifications. Exact figures depend on cabinet brand and configuration — confirmed at quote stage.
- Pixel pitch20 mm
- Pixel density~2,500 px/m²
- Brightness8,000 – 10,000 nits
- Refresh rate1,200 Hz typical
- Scan modeStatic drive
- Viewing angle140° / 110°
- IP ratingIP65 front / IP54 rear
- Cabinet depth220 – 260 mm
- Operating temp–20 °C to +60 °C
- Service life~80,000 hrs
- MaintenanceRear access
Where P20 earns its place.
Pixel pitch is set by the closest viewer. Roughly 10× the pitch in millimetres gives the minimum comfortable distance — P20 sits in this zone.
- Minimum
35 m
Closer than this and pixel structure becomes obvious.
- Sweet spot
50 m
Where P20 delivers the best clarity-to-cost ratio.
- Maximum
90 m
Beyond this, finer pixel density goes to waste.
Outdoor only.
P20 cabinets are weather-rated outdoor units — IP65 front, IP54 rear. Engineered for monsoon, dust, and direct sunlight; not designed for indoor air-conditioned environments where the higher brightness becomes uncomfortable.
PKR 6,500 – 14,000
Per square foot, supply only — before structure, controller, installation, and calibration.
- Lower band: standard tier-1 cabinets, mainstream brands, typical project size.
- Upper band: premium cabinets, broadcast-grade processors, curve-capable builds, complex installs.
Indicative only — site survey required for a firm quote. Actual price is set by total area, brand, cabinet type, processor, structure, and installation complexity.
Where P20 earns its keep.
Motorway mega-billboards
Very large motorway billboards seen from 40–80 m by traffic at 100+ km/h — content read in single-glance windows.
Approach-road landmark walls
Landmark walls along major approach roads to airports, ring roads, and industrial-park entrances.
Industrial-zone gateway signage
Large-scale industrial estate identification and corporate-gateway branding visible from arterial roads.
Stadium-exterior mega-screens
Outdoor stadium mega-exteriors visible from approach roads and parking-lot scale.
Brand monument walls
Landmark brand walls on landmark sites — purpose-built civic and commercial monuments.
Highway DOOH at scale
Highway-scale digital out-of-home advertising on dedicated structural towers.
What P20 does well.
- Lowest per-square-foot LED cost suitable for 300+ sqm motorway-scale walls.
- Static drive electronics — high reliability over long duty cycles, fewer failure modes.
- Very high brightness ceiling — engineered for direct sun on landmark structures.
- Robust cabinet build copes with major motorway-scale wind loading and thermal cycling.
- Long-distance readability of brand marks and large fonts is excellent — easily read at 50 m+.
Honest trade-offs.
- Pixel structure obvious inside 35 m — completely inappropriate for any close-range viewing.
- Headline-only content — anything beyond a logo or one-line message will not read.
- Refresh rate is too low for camera framing — never use for any broadcast or live capture.
- Cabinet weight and footprint require major structural engineering — these are landmark builds, not retrofits.
P20 sits between P16 (slightly more detail, 200–300 sqm walls) and P25 (least detail, very largest highway builds). For 300+ sqm motorway-scale walls, P20 is the rational pick. For walls under 200 sqm, P16 / P12 is usually the better trade-off.
Built at scale.
Common screen sizes shipped at P20. Walls outside this range are routine — we will confirm cabinet count and structure at quote stage.
Industries that pick P20.
Motorway mega-billboards
Approach-road landmark walls
Industrial-zone gateway signage
Stadium-exterior mega-screens
Brand monument walls
Highway DOOH at scale
P20 questions, answered straight.
- On dedicated motorway-scale builds where the wall is 300+ sqm, minimum viewing distance is 40 m+, and the content is essentially a logo or one-line message. At smaller wall sizes or shorter viewing distances, the per-square-foot saving over P12 / P16 doesn't justify the loss in detail.
Compare nearby pitches before deciding.
Get an honest quote for your P20 project.
Send the use case, location, and rough screen size. We will come back with a realistic per-square-foot range, an honest pitch recommendation, and a clear next step within one working day.
Indicative pricing on this page is supply-only PKR per sqft and excludes structure, controller, installation, and calibration. Site survey required for a firm quote.